As
part of our service, V&A aim to establish
sponsorship deals which are beneficial to both
the sponsor and sponsee, and typically to achieve
around 20+ return on the sponsor’s investment
in equivalent advertising costs. Our experience
and knowledge of expedition campaigns gives us
an understanding of the requirements from both
ends of the spectrum and we are able to put together
compelling sponsorship deals to carefully researched
targets:
The sponsorship package includes:
Research of the market and suitable potential
sponsors.
Identification of the target’s requirements
- In broad terms, the sponsor’s product
defines its target market.
The development of a sponsorship package - Based
on research of the target and identification of
their core marketing messages.
The development and maintenance of a close working
relationship with the sponsor and sponsee to ensure
that both parties’ requirements are met.
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